Which should you use? Google Ads, SEO, or both? The goal here is to find out where you should invest your marketing dollars so you can achieve some clear, tangible and substantial results. I know you would like a definitive answer to which one is best for your business, but I have to tell you, “It depends.” So, we will dig into Google Ads (PPC) and SEO to give you a better understanding, and we’ll show you how they stack up. You’re here because you have a desire to to grow your deck building business.
Is it really an either/or decision when it comes to search engine marketing (paid search) or search engine optimization (free search)? Who wants to invest in marketing practices that are inadequate and can damage your bottom line?
Deck contractors who want to promote their business online face what some consider to be a difficult decision: Google Ads (PPC/paid search) or SEO (organic/free search)? Which strategy will grow your business and offer a better return on investment?
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