As an example, a puzzle minigame might feature consumable boosters or rewarded ads to help players in the levels, while a more complex standalone minigame might introduce a completely new monetized meta layer.Īlso, one of the big benefits of minigames is being able to experiment with new genres, which means you’ll widen the motivational appeal of your game. Introducing minigames into your game also provides an opportunity to add new monetization elements. You can also use them as a way to test how players respond to new gameplay mechanics if you want to eventually integrate them as a permanent mechanic in your core gameplay loop. They’re a great way of boosting engagement by providing players with new and exciting ways of enjoying an existing game. There are lots of benefits to implementing minigames in your game, although these benefits will depend on how you utilize them. This shows that they’re important elements, especially when it comes to finding success in the midcore space. Looking at current popularity data of the highest-grossing games of the US market (top 200 grossing games), 23% of casual games and 47% of mid-core games are utilizing minigames.
Minigames have continued to grow in popularity since the IDFA changes, especially amongst casual and midcore games. Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention.īut many of the top-grossing mobile games have found one of the most effective ways of boosting UA and player retention is implementing minigames that feature different mechanics to the game’s usual core gameplay.Īs an example, a casual puzzler might introduce a reaction or thinking-based hypercasual minigame, while a midcore RPG might introduce a fully-fledged side mode with core gameplay elements from a completely different genre. With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
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